The 2020 Appeal is now underway and hopes to raise $11.3 million. However, let's take a look back a bit.
The financial goal for the 2021 Annual Appeal was $11.9 million. The amount raised was $10.3 million from just over 20,000.
The 2020 Annual Appeal brought in $10.4 million from over 33,000 donors.
Although the amount raised was almost as much as the year before, there were approximately 10,000 fewer contributors or 33%. As I pointed out in previous blog posts, this has been the trend over the last few years.
