Monday, December 27, 2010

Need a Job? The Archdiocese has one for you...

As many of you know, for the last few years, I have been raising the alarm about the poor manner in which Catholic education has been handled in this Archdiocese.

One of my issues I have had is that the marketing of Catholic education is really non-existant. For years, I have complained that our Catholic cemeteries had more marketing than our Catholic schools. You can hear regular ads on WMAL (630AM) usually with Msgr. Enzler or someone who has loved one's buried at a Catholic cemetery.

Now, there is nothing wrong with this type of advertisement but there was nothing for Catholic schools except the feeble attempt to pay for a couple of ads on Metro buses earlier this year.

Although they will not admit it, marketing has been left up the to local schools. Local schools do the best they can, relying on parents who may have some marketing experience to assist.

Why?

As I see it, it is because these are parish schools and therefore, the responsibility rests with them, even though the Archdiocese tells them what to teach, how much to pay teachers, etc.

Well, after years of being left on their own, a large number of Catholic schools closing and enrollment dropping like Obama's approval ratings, combined with the new education policies, the Archdiocese has finally announced a new position:

DIRECTOR OF SCHOOL MARKETING AND ADVANCEMENT
(BTW, it is interesting to note that the position of Coordinator of Parish Social Ministry has a larger advertisement than the School marketing position in the Catholic Standard.)


3 comments:

Dymphna said...

If I had a child in the DC diocese I'd either send them to a non diocesan Catholic school or move.

Anonymous said...

We can improve the manner in which Catholic education has been handled by terminating Thomas Burnford.

Anonymous said...

ANONYMOUS:

AFTER SUFFERING UNDER THE REIGN OF BURNFORD AND COMPANY WE HAVE REMOVED OUR CHILDREN FROM THEIR ADW SCHOOL AND CHOSEN A WONDERFUL BALTIMORE ARCHDIOCESE SCHOOL. ONLY THING WE COULD DO.