On my way to work this morning, I heard a radio advertisement from the Archdiocese of Washington on WMAL. In a sense, it is taking the Come Home for Christmas campaign to the next level. After poking around on the website earlier this week, I have to say that the advertisements are nicely done.
The question is: What is the Return on Investment (ROI)? Will it being people back? Will it intrigue others to find out about Roman Catholicism?
However, you have to give credit where credit is due. Nice job.
http://findtheperfectgift.org/
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